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COURSE NOTES FOR BMM 320: CONSUMER BEHAVIOR | TOPIC 1: INTRODUCTION TO CONSUMER BEHAVIOR

  BUSINESS STUDIES COURSE NOTES FOR BMM 320: CONSUMER BEHAVIOR TOPIC 1: INTRODUCTION TO CONSUMER BEHAVIOR Definition Consumer behavior studies individuals, groups, or organizations and all the activities associated with purchasing, using, and disposing of goods and services. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. According to Engel, Blackwell, and Mansard , ‘Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption’. According to Louden and Bitta , ‘Consumer behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’ IMPORTANCE OF STUDYING CONSUMER BEHAVIOR 1.      Helps to achieve financial goals through increase of revenue:   Through enabling the company to identify and satisfy the unfulfilled consumer needs bett...

Different methods teaching

  Pictures Pictures are pictorial representations of real objects. Train learners to think, observe, and analyze those pictures.  charts charts are good at concluding; they draw information in memorable form. posters are symbolic information in nature that defines information quickly and in a decorative manner.    posters are usually notices and advertisements. Is a single idea,  they should be brief and clear. they should require a central interest which is commanding.

BUSINESS STUDIES CHAPTER 4 TOPIC: PRODUCTION

  PRODUCTION Introduction to production Production refers to the creation of goods and services or increasing their usefulness to become more satisfying. For example, transforming raw materials into finished goods, storing them until they are needed, and transporting them to where they are required. Terms the learner should know Human wants are the desires of an individual. Satisfaction of human wants is the meeting of individual desires , and the ability of goods and services to satisfy human wants is referred to as utility.                                     Types of Utilities There are four different types of utilities: (i)                Form utility This is changing the form of a commodity by converting raw materials ...

BUSINESS STUDIES | INVENTOR | FORM1| SECONDARY SCHOOL

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Inventor Secondary                                                                                 Business Studies Form One Students’ Book (Fourth Edition)         KENYA LITERATURE BUREAU P.O Box 30022-00100, Nairobi Website: www.klb.co.ke E-mail: info@klb.co.ke     © Michael K. Nyangah and Michael K. M. Mungiria All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transcribed in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.     ISBN 978-9966-44-800- 2     First published 1987 Reprinted 1988, 1989, 1990, 1991, 199...