Dean Tech

  BUSINESS STUDIES COURSE NOTES FOR BMM 320: CONSUMER BEHAVIOR TOPIC 1: INTRODUCTION TO CONSUMER BEHAVIOR Definition Consumer behavior studies individuals, groups, or organizations and all the activities associated with purchasing, using, and disposing of goods and services. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. According to Engel, Blackwell, and Mansard , ‘Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption’. According to Louden and Bitta , ‘Consumer behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’ IMPORTANCE OF STUDYING CONSUMER BEHAVIOR 1.      Helps to achieve financial goals through increase of revenue:   Through enabling the company to identify and satisfy the unfulfilled consumer needs bett...

  Pictures Pictures are pictorial representations of real objects. Train learners to think, observe, and analyze those pictures.  charts charts are good at concluding; they draw information in memorable form. posters are symbolic information in nature that defines information quickly and in a decorative manner.    posters are usually notices and advertisements. Is a single idea,  they should be brief and clear. they should require a central interest which is commanding.

  PRODUCTION Introduction to production Production refers to the creation of goods and services or increasing their usefulness to become more satisfying. For example, transforming raw materials into finished goods, storing them until they are needed, and transporting them to where they are required. Terms the learner should know Human wants are the desires of an individual. Satisfaction of human wants is the meeting of individual desires , and the ability of goods and services to satisfy human wants is referred to as utility.                                     Types of Utilities There are four different types of utilities: (i)                Form utility This is changing the form of a commodity by converting raw materials ...

BUSINESS STUDIES INSPIRATION IN TEACHING BUSINESS STUDIES Inspiration AND Supporting Student Consideration IN BUSINESS STUDIES Exceptional Techniques in Business Studies Propelling Students IN CLASS Definition - Inspiration is the interaction that starts, directs, and keeps up with objective situated ways of behaving. Includes the organic, close to home, social, and mental powers that actuate conduct. It too includes the variables that direct and keep up with these objective coordinated activities (however such intentions are seldom straightforwardly noticeable). Sorts of Inspiration Various sorts of inspiration are every now and again depicted as being either extraneous or inborn:  Extraneous inspirations are those that emerge from beyond the individual and frequently include rewards like prizes, cash, social acknowledgment, or recognition.  Natural inspirations are those that emerge from inside the individual, for example, doing a confounded crossword...

Here’s a step-by-step illustration of how a Business Studies teacher can use this method in the classroom: Approach to Using Case Study Method 1. Selection of Case Study Identify a Relevant Case : Choose a case study relevant to the taught topic. It could be about a local business, a multinational corporation, or an industry issue. Source the Material : Find detailed case studies from textbooks, academic journals, and business magazines, or create your own based on current events. 2. Preparation Review the Case : Thoroughly review the case study to understand the key issues, background information, and outcomes. Prepare Questions : Develop a set of open-ended questions to guide the students’ analysis and discussion. Questions should encourage critical thinking and application of business concepts. 3. Introduction to Students Distribute the Case Study : Provide students with copies of the case study. Ensure they have enough time to read and understand it before the class discussion. Ba...